Brand Core Intensive

Service Description

90-minute strategy session to extract and articulate your creative positioning. We find the signal underneath the noise—what you actually do, who it's for, why it matters, and how to say it. This is the session for creatives who know they're good but can't articulate WHY in a way that lands. ◇ WHO THIS IS FOR ◇ ◇ Can't articulate what you do in a way that lands ◇ Website copy feels generic or scattered ◇ Know you're good but can't prove it in words ◇ Positioning feels off but can't name why ◇ Ready for messaging that actually sounds like you ◇ WHAT YOU RECEIVE ◇ ◇ Brand Core document (positioning, audience, voice, differentiators) ◇ Messaging framework (headline, tagline, elevator pitch variations) ◇ Voice guide (tone, words to use, words to avoid) ◇ Session recording ◇ STATE SIGNATURES ◇ voiceloss - can't articulate what you do identity scatter - too many things, no clear through-line visibility block - know you need to be seen but can't find the words ◇ RESEARCH BASE ◇ Brand strategy methodology; Positioning theory (Ries, Trout); Narrative identity; Voice analysis